CX Pulse Experience management

Feedback that moves.

Capture NPS, CSAT and CES across every touchpoint, let AI find the reason behind the score, and route the insight to the teams who can act on it while it still matters.

The problem

Most feedback programmes measure, then stop.

Scores get collected, dashboards get built, and very little changes for the customer who complained.

The score without the reason

A number tells you something is wrong. It does not tell you which journey, which release or which policy caused it.

Feedback sits in its own silo

Survey data disconnected from the customer profile cannot trigger a journey, inform an offer or reach the frontline.

The loop never closes

By the time a detractor case reaches someone empowered to fix it, the customer has already moved on.

Capabilities

Listen everywhere, understand quickly, act while it counts.

CX Pulse is built to shorten the distance between what a customer says and what your organisation does about it.

01

Multi-channel capture

Web, app, email, messaging and in-journey surveys, all feeding one measurement model across NPS, CSAT and CES.

02

In-journey triggers

Surveys fire at the moment that matters, tied to real events rather than scheduled batches.

03

AI-read verbatims

Themes, sentiment and emerging issues surfaced automatically from open text, at whatever volume arrives.

04

Profile-linked feedback

Every response is stitched to the customer profile, so scores can drive segmentation, journeys and offers.

05

Closed-loop workflows

Detractor cases route to owners with context attached, tracked through to resolution and follow-up.

06

Dashboards and exports

Journey and channel level reporting for the business, with clean exports into the wider analytics estate.

How it works

From a single response to a resolved case.

Every stage is designed to reduce the time between a customer speaking and someone acting.

STEP 01

Capture

Surveys are triggered by real events across web, app, email and messaging, sized to the moment rather than the calendar.

STEP 02

Unify

Responses are stitched to the customer profile, so a score carries the full context of who gave it and what preceded it.

STEP 03

Interpret

AI classifies themes and sentiment across open text, surfacing emerging issues before they show up in the headline number.

STEP 04

Route

Detractor and at-risk cases are pushed to the owning team with the context needed to act, in minutes rather than reporting cycles.

STEP 05

Close

Recovery journeys run automatically, with resolution and follow-up tracked back against the original response.

STEP 06

Measure

Journey and channel level reporting shows which fixes moved the score and which did not.

Outcomes

What changes when feedback becomes operational.

MinutesDetractor cases reach the frontline while the experience is still fresh rather than at the end of a reporting cycle.
Every channelOne measurement model across web, app, email, messaging and in-journey moments.
Closed loopRecovery tracked from response through resolution, so the programme proves it changed something.
Where it runs

Wherever experience is the product.

Telecommunications

Subscriber experience

Post-interaction and in-app feedback tied to the subscriber profile, driving recovery journeys and retention offers.

Aviation and travel

Journey-stage listening

Feedback captured at booking, check-in and arrival, so each stage is measured on its own terms.

Financial services

Onboarding and servicing

Friction surfaced at application and servicing moments, with cases routed under strict consent and governance.

Retail and commerce

Post-purchase and fulfilment

Delivery and returns experience measured continuously, with issues routed to operations as they emerge.

Turn feedback into action.

We will show you CX Pulse running against your own journeys and touchpoints.