Prezio scores every customer against your full catalog and decides the winning offer and price for each channel, nightly at full-base scale and in real time when the moment demands it.
Most pricing engines were built to serve a few dozen segments. Modern catalogs and modern customers have outgrown them.
A segment price is right for almost nobody in it. The customers who would have paid more are discounted, and the ones who needed a nudge never get one.
Thousands of catalog items and no shared ranking means campaigns cannibalise each other, and the same customer sees a different story on every channel.
Without disciplined holdouts, uplift is a claim rather than a number, and pricing decisions get argued on instinct.
Prezio is a decisioning engine, not a rules table. It ranks, selects, governs and publishes at full-base scale.
A personalized winner per customer, per channel, ranked on propensity and value rather than segment membership.
One source of truth for offers across brands and channels, with eligibility and lifecycle handled centrally.
A shared scoring formula blends likelihood to convert with commercial worth, so ranking is consistent everywhere.
Margin floors, eligibility, fairness and frequency rules are enforced on every decision, with a full audit trail.
Winners are published per container and channel, so app, web, messaging and partner surfaces each get the right treatment.
Nightly decisions cover the entire base; live decisioning handles the moments that cannot wait for a batch.
The pipeline runs end to end every night, with a real-time path for moments that cannot wait.
Offer catalog, customer profile, behavioural and transactional signals are brought together into one decisioning view.
Every eligible customer and offer pair is scored on propensity to convert and commercial value using a shared ranking formula.
Selection strategies and decision policies pick one winner per container and channel, applying guardrails as hard constraints.
Winning offers are materialised as customer attributes and audiences, ready for every activation surface to read.
App, web, messaging, USSD, partner and paid channels render the winner with dynamic templates bound at request time.
Deterministic holdouts keep a stable control group so incremental revenue is measured, not estimated.
Data, voice and bundle offers priced per subscriber across app, messaging and USSD, with margin floors enforced on every decision.
Seats, bags and upgrades priced to the individual traveler and the moment in their journey rather than a fixed fare table.
Personalized promotions that protect margin while clearing the right inventory to the right customers.
Next-best product and pricing decisions governed by strict consent, eligibility and fairness rules.
We will walk you through Prezio against your own catalog and channels.